Running with the Pac

In March 2022, I joined the team of Propac Agency, a marketing and shipping company, and worked over the course of three years from a junior position to that of a Studio Artist. Over all that time, I got to work in the capacity of a print and digital production designer for major brands such as Frito-Lay, PepsiCo, Chobani, Duke’s Mayo, and Mayfield Dairy!

Included here is a quick selection of branding concepts and executed events that I had a part in, alongside a talented team of designers that kept me sharp.

Metro Relief Gala (2024)

As it turns out, Propac Agency is a yearly sponsor of the Metro Relief organization in Dallas. If I had a nickel for each homelessness relief fundraising gala I’ve worked for, I’d have two nickels - which isn’t that much, but it’s weird that it happened twice.

This project involved updating existing assets for the new year, along with expanding them out to various sizes and applications along printer-sourced dielines.
Photos sourced from users @cheryl_sweetblessings, @styled.withintention, and @rachael_therealtor.

Mountain Dew - Denali (2024-2025)

Bringing MTN Dew’s creative back to its roots (and the mountain back to Mountain Dew) was like moving a... well, you can guess. As a member of the Pac, I did my part in the Dewvolution, bringing digital ads and print dielines to stores and websites across the United States, as well as helping assemble renders for the next wave of promotions.

See also, my contributions to Mountain Dew Dragonfruit, a special retailer-choice flavor! I assembled renders and flats for in-store promotions, as well onsite advertisements.

Company Culture (2024)

I love nothing more than throwing a party - or at least helping with it! If you’d like to see a full run-through of events I helped put together both creatively and in strategic planning, check out my work on INN Bloom or Jingle & Jazz!

Big Bright 100th Birthday Bash (2024)

This was literally the celebration of the century - Mayfield Dairy is over 100 years old! As part of the Propac crew and tasked with Mayfield Dairy’s annual birthday bash, I helped them put on an event in Atlanta, GA at Piedmont Park by visualizing gift swag and logo lockups, as well as shifting creative onto dielines for their printer several states away!